Brake Brothers

Franchise Consultants

Law firms can write you a franchise contract.
Authors can write you a manual.
A manager can run a business.

But how do you combine it to form a successful franchise?

Patrick and Philip have the experience to help you know what you can and can not do. How to apply the franchise system to a business.

We are glad to answer any of your questions.

Philip and Patrick Walby


Patrick Walby and Philip Walby are available to assist you on franchising your business. We do not take every project upon ourselves that is presented to us, just the ones that we feel are going to succeed. We understand how you feel about your business or concept, because we have lived it. A dream and a passion for a business and a way of life is something that we share if you are reading this. Contact us and let us know what your interests are.

For a company wanting to expand to other locations, franchising provides the opportunity to have branch centers operated by owner managers instead of company employees. A franchisee is dedicated because it's his business (operating using the franchisor's trademark and system) and store manager has made an investment. A franchisee will sell more, service customers better, and control costs more tightly than a company employee.

Want to Franchise? If you plan to rapidly expand your concept nationwide, franchising can do that for you.
A business can grow much larger and faster than if it were funded by bank loans or business generated funds.


Want to Know the Best People in Franchising?
The Brake Brothers, work with and have hired the best people in the franchise business. Such as we did for Brake Depot.

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What Is a Franchisable Business? The other key consideration in deciding whether or not to go the franchising route is what kind of business you have now. No matter how successful your business is, it won't work as a franchise unless it appears to be a good business opportunity.
What makes an appealing business opportunity? The franchise should be based on a concept with bling bling, such as a new kind of fast food or a patented idea for repairing automobile finishes. That's because to really be successful, a franchise has to capture the imaginations of would-be business owners. It's much easier to market a franchise with built-in appeal than one that sounds like some humdrum business.
Needless to say, your franchise must produce a superior product or service. Nobody wants to purchase and run a franchise whose success is based on being the lowest-cost producer. That doesn't necessarily mean that all successful franchises cater to the silk-stocking trade, but it does mean that you need some clearly distinguishing, positive characteristics in the marketplace.
If you produce a superior product or service, it also has to be possible for you to control the quality of that product or service. Much of the appeal of a franchise system to consumers lies in the fact that, no matter where they go, if they patronize one of that system's franchises, they'll get the same quality of service and product they would get anywhere else. Unless your product or service is one that lends itself to that kind of standardization, you're going to have trouble franchising your concept.
If you have a good product, a good market and plenty of bling bling, you need to look for some security. Specifically, you should have--or try to develop--a strong trademark. Most of the best franchises, such as Subway, have spent lots of time and money creating strong trademarks that convey a consistent and appropriate message about the product and the franchise. Of course, to be effective, any trademark you have has to be yours and yours alone--meaning it can't be too similar to ones other businesses are using. It also has to be one that is--or could be--registered for federal trademark protection.
Brake team was one of those companies